Bigger Shopping Trolleys

By Wenxin Yi

Have you ever noticed that the size of shopping trolley in supermarket has become bigger and bigger? Have you ever thought of why this kind of change may happen? This blog will talk about the reason and the impact of the changed size of shopping trolley in the supermarket.

What can be seen from the changed size of shopping trolley is that people’s living standard has been improved as time goes by. Compared your living standard now with that ten years ago, almost every family has a much better living standard due to personal efforts and government policies. The increase of disposable income promotes the demand of food. As the demand of food becomes more various, food in the supermarket tends to be more various as well. As a consequence of more goods available to consumers, the size of shopping trolley becomes bigger to satisfy consumers’ need.

In addition, the larger area of people’s houses and the popularity of private cars also influence the size of shopping trolley. Take my grandparents as an example in this case. In the past, they lived in countryside which was not developing at all. The house they were living in was only approximately fifty squares. It means there was not enough space to store a lot of food. However, now they are living in a much bigger house, so it offers my grandmother an opportunity to store as many food as she wants. Besides the change in housing proportion, the popularity of private cars also a factor causing the difference. Also the example of my grandmother. In the past, she needed to take bus or taxi to supermarket to bring all the stuff back home. After my father bought his own car, he could send my grandmother to supermarket and put everything she buys at the trunk. Also, the elevator helps to delivery food as well.

On the other hand, the supermarkets need to offer a better shopping environment to attract more consumers. According to the relationship between demand and supply, once the demand of food increases, what the supermarket should do is increasing the variety of food supply. Also, if a supermarket wants to attract more consumers than others, it is supposed to offer food which could not be found in other supermarket. So as a result of business competition, supermarkets prefer to offer larger shopping trolleys to promote consumers’ consumption.

Although the changed size of shopping trolley is a tiny change in our life, it is not hard to see that people’s living standard has improved a lot in recent years. Only if everyone makes their efforts to live better and the government pays more attention to people’s living standard, can our life become better and better.


About economicsandtheworld

To Broaden The Understanding Of Economics Around The World.

One response to “Bigger Shopping Trolleys

  1. Dear Wenxin,

    What a unique article! Comparing living standards to the evolution of the size of shopping trolleys. The good thing is that living standards have in fact improved for many around the world. Yet, at the same time there are many struggling to access basic necessities. Small tiny changes are the ones that can add to up to improve our lives in big ways. We must continue to think of new changes that can improve even more people’s lives.

    ~Professor Myra Chaudhary


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